I'm an early stage startup expert and (non-technical) product builder who loves to help startup entrepreneurs and ambitious companies explore, develop and grow ideas into sustainable products and startups.

Over the past few years I've worked with dozens of startups and corporate innovation teams, as well as built and launched my own products. Most failed, 2 worked out well.

My expertise revolves around the "blueprint" of a new business. This includes idea validation, building a Minimum Viable Product (MVP), go-to-market strategy, value proposition design and product development.

My story

I've shared part of my life story in this podcast I did at Seedcamp, a European startup investment fund 👆
In this keynote at InfoShare conference I share how I made and launched my project Startup Stash 👆